State v. Simmons, 270 J.W.3d 523 (Mo. Ct. App. 2008)

(conviction for unlawful merchandising practices arising from misrepresentations made in the course of selling cattle upheld; defendant told buyer that all of the cows the defendant was selling had raised at least one generation of calves while on defendant’s farm, but such statement did not match sale barn records showing that some cows had been recently acquired).