The plaintiff's company sponsored the motocross activity of the plaintiff's son. The son was a nationally recognized figure in motocross racing with numerous sponsors. The plaintiff's business spent more than $150,000 to cover the son's motocross expenses, and the plaintiff's business did recognize additional activity as a result of the sponsorship. IRS claimed that the business expenditures were nondeductible personal expenses, but the Tax Court disagreed. The court noted that the plaintiff's business benefitted from the sponsorship, including the securing of a major source of financing. The court also noted that the plaintiff's business was not the sole sponsor of the son's motocross activity and that the son had achieved national prominence before the plaintiff's business became a sponsor. Evans v. Comr., T.C. Memo. 2014-237.